Marketing

Marketing your company is hugely involved but can be quite simple in the application. You may have the best product of service in the world, but if you cannot get it our into the marketplace your product or service is rendered useless.

Marketing initiatives are about being appropriate for the marketplace in whatever industry you are in and being memorable and creating new benchmarks. To be creative is a challenge. These challenges can be taken as one-off or multiple initiatives and may require the involvement of more than one company to be financially realistic.

NTC in consultation with you, will take the seed of an idea and develop it. Much depends on keeping abreast of current trends and thoughts within the world markets and try to keep that one step ahead which sets your marketing endeavour apart from the rest.

Each product, region and country is vastly different and as such requires a strategy to optomise the marketing plan of action. Together with management of your product, NTC will sit down and discuss ideas to really maxamise your product in the marketplace. The tried and tested options are always important to look at, but thinking laterally is a must to sustain that special edge.

The design and construction of new and visually exciting, booth structures at consumer shows. The 'wow' factor being the predominant effect sought, structures which conveyed the sense of the destination and product, while remaining within a modest budget.

The creation of training programs which included traditionally required aspects, but incorporated additional components which made the programs relevant, timely and interesting.

Design and implementation of one-off itineraries, visitation and function themes which were intended to impress, wow and remain memorable, but again staying within a modest budget. Designs to incorporate existing factors such as timing, traffic flow, participant profiles and the product or destination image sought.

Many companies and product are often wary of so called marketing plans completed by companies who do not or cannot follow through from development stage to the action stage.

NTC is hugely experienced in presenting the complete package from the concept to actually making your marketing succeed.

Costs of marketing plans are often extortionate. A marketing plan does not have to be expensive. We will work closely with you to determine your needs, whether it be a one off or multiple undertaking. A marketing plan may only be for one campaign over a period of weeks, but can last for many months or even years.

A comprehensive marketing plan containing marketing research and statistics are key items for any company or region. A detailed plan provides a blueprint and a guideline for activities and directions to be undertaken throughout a given period of time. It provides a strategy so that all activities are linked, provide for growth and compliment each other. It also enables the operate to effectively monitor the success of any given component within the marketing undertakings. A marketing plan ensures that marketing finances expended are targeted and unnecessary activities eliminated.

NTC has the background and the ability to produce marketing plans for both individuals and groups such as regions or niche market organisations. Opportunities are identified with directions and potential markets noted for optional inclusion.

Marketing plan construction and associated research can be as minimal or as detailed as required. Your plan will contain Background, Potential, Competitor Analysis, Targets, Marketing Objectives, Strategies and Tactics, and a Schedule of Activities.