Travel Industry Marketing


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2009 New Zealand Travel Agents, Wholesale and inbound operators 'Contact Database' click here to get your copy
Welcome to the National Tourism Contacts and Tourism Industry Marketing website.
Penny Henderson (Ex Regional Director for the Fiji Visitors Bureau and current director for Fathom Asia) and Ray Aucott (Director of Pack Ya Bags) would like to invite you to consider our companies National Tourism Contacts and Travel Industry Marketing, to help with the marketing of your company and to give you the tools needed to do so in New Zealand. With many years combined experience we believe we are the best at what we do - Information and the marketing of tourism products both here in New Zealand and throughout the world. We offer many levels of Information and marketing whether it is a database of contacts, one off promotional or long-term relationship in variety of markets. We can market your product to Travel Wholesalers, Travel Retailers, Companies, Groups and Consumers within markets in New Zealand, Australia, UK, Europe, USA and Canada and have huge experience in all of them. You can choose to only use us in one market or a number of them depending on your own goals and budgets. Or you can get the relevant contact information from us to get onto the marketing by your own marketing department. We market and supply marketing information for tourism product to the industry and consumers, providing an enthusiastic, professional and experienced service on behalf of our clients. This includes information, contacts, research, planning and strategies, generating and co-ordinating media interest, preparing an advertising strategy and programme, and one-on-one contact with industry and prospective customers via personal visits calls, expos, roadshows, and so on.


All photographs taken by our staff

What we can do for you and your company
Up to date contact databases Up to date information Complete marketing package for your company Sales Representation Marketing Plans, suggested and/or written Trade Shows Organisation and implementation of group travel Consumer Shows Visits to Retail Travel Agents Mail Outs to Travel Agents (we have our own updated databases for each country) Mice initiatives (Meetings, Incentives, Conferences and Events) Development and design of printed material, including writing and photography Web site development and strategic placement Education and Teaching Product introduction to various markets Visits and talks to Clubs, Associations and Educational outlets. Market Analysis and recommendations for your product for each country Product Development


All photographs taken by our staff

*Do you need us?*
First and foremost, we work with you. Having determined your target markets in conjunction with you, we can provide you with a plan and a budget. Subject to your approval of it’s components, we can put the plan into action. We can work with individual clients or we can market for a group such as a destinational region, or a group of similar operations. We can make sure that your product is before decision makers on a regular basis, making sure that you are included in their plans, ensuring that you get your share of the business and at times when you need it. We can give you valuable feedback on how your product is being received, prospective client’s perceptions, and current trends. Because we are familiar and experienced in a variety of source markets including the traditional markets of New Zealand, Australia, UK, Europe and USA; we can ensure that your product takes it’s place in any or all of these markets, depending on your focus and needs. Because our attention is on marketing, we are in a position to predict market demands and put scenarios in place that capture market attention, making your product a leader rather than a follower.
If you are content with your current marketing arrangements and client numbers then we are not out to change your circumstances. HOWEVER If you feel that your market share could do with a boost, an overhaul or a change of direction… If your current marketing activities lack focus or a dedicated someone to make them happen… If you need the services of a professional marketer but the budget doesn’t stretch to employing someone full time… If you’ve attended the expos and the roadshows but following up to turn interest into bookings has been a problem… Or if you’re finding that there are just not sufficient hours in the day… … Then let us put a proposal together for you NOW
Let us know your needs and/or goals. We will put a proposal together for your consideration and feedback. Dependant on your requirements, but from as little as $200 per week, you can have a professional making sure that your product is reaching it’s market on a regular and timely basis.

Tourism Industry Marketing and Contacts .


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